Android & iOS apps for traffic arbitrage constantly encounter new issues: stores introduce restrictions, ban apps, give users uncalled-for “unreliable source” warnings.... Long story short, they do everything to ruin an arbitrageur’s day.
That’s why the rise of PWA applications is far from surprising. Being the most popular in the iGaming vertical, they perform well in other verticals, too, and more and more arbitrageurs and affiliate programs prefer to work with them. But why?
What are PWA apps? A PWA app is just an ordinary website in a trenchcoat pretending to be an app. To the user, it looks like an app; in reality, it is a web page that opens separately from the browser to create a believable illusion of an actual mobile application.
To avoid further suspicion, an exact replica of the App Store or Play Market is required for the PWA app download. This way, a user will be none the wiser.
Pros & cons, but mostly pros There are many reasons to use PWA-apps for traffic arbitrage: this approach has significant advantages over classic apps and pre-landing–landing strategy, and its disadvantages pale in comparison. Let’s quickly go over them.
Pros
Push notifications
Full customization
All traffic sources available
SEO optimization available
No moderation (such as creative restrictions, app bans, etc.)
No manual updates required
Small size and instant installation
Unlimited existence with minimal effort
Cons
Need to buy and configure a Safe Page and a Black Page
No access to UAC and In-App traffic
Slightly worse conversion in comparison to classic apps
As you can see, PWA apps have a huge list of advantages with a very modest list of issues, which contributes tremendously to their rising popularity.
How to make a good PWA app? The answer to this question consists of two parts. You need to understand the general requirements for a successful app — and also know where to get it from. But first things first.
A PWA app should be:
Adaptive — it works on any device and browser, with any additional accessories (keyboard, stylus, etc.);
Autonomous — it’s not affected by browser settings and can work offline;
Functional — it can be easily installed, doesn’t stutter, requests access to the necessary functions;
Optimized — it’s fully searchable, has an up-to-date code base, and is configured for convenient use.
Where to get a PWA app:
Develop from scratch — by yourself or a freelancer, this method requires either coding skills or investments;
Buy or rent — you can always search for a ready-made PWA app from suppliers;
Build in a constructor — even without coding skills, you can create your own app in a special service;
Request from your affiliate program — some APs provide their clients with PWA apps. For one, our friends from Traffic Light and Ace Partners not only create any apps on request for free, but also promptly replace them in case of issues. Hats off to them!
Due to the constant tightening of requirements and rules in stores, PWA apps are rapidly gaining popularity among arbitrageurs. Due to their ease of use and wide range of advantages, they are destined to grow even bigger, and we recommend you consider them, especially if you work with the iGaming vertical.
With FlexCard, you’ll be able to quickly and easily pay for not only the purchase of PWA apps, but everything you need as an arbitrageur, from work tools to ad campaigns. Choose your new virtual card here — and enjoy the benefits with FlexCard! 💚