Most arbitrageurs specialize in one or more verticals — but what are they and how do you figure out which suits you? A vertical is a set of offers related by products or services they’re promoting. The choice largely depends on what you’re comfortable working with. First, let's go through a list of the most common verticals.
In addition to your personal willingness or unwillingness to work with certain products and services, it’s important to realize that some of them are more difficult to promote. Some verticals are completely legal, while others are in the gray zone or banned altogether, and these restrictions can be both on the part of states and online platforms.
For example, Facebook doesn’t really work with adult and adult dating, binary options, crypto, gambling, and nutra. These restrictions can be bypassed if you choose the right GEO and select a semi-appropriate offer and approach, but still, there will be difficulties — and each platform has its own requirements for you to tackle.
Many states have restrictions or bans on:
Adult & Adult Dating
Betting
Binary Options
Crypto
Gambling
Nutra
Each vertical has its own specifics to study: GEO, target audience, viable approaches, offers, and more. But to choose one, ask yourself what you're willing to work with — and what challenges you're prepared to deal with. Over time, you'll learn all the ins and outs of your verticals, and then, you’ll need to diversify.
Regardless of your vertical, FlexCard will help you pay for ads, tools, and services all over the world. Pick a niche, choose your new virtual card on our website — and enjoy all the benefits with FlexCard! 💚