No matter how great are the offer, region, tools, budget planning, pre-lending, and anything else on the arbitrageur’s part, there won’t be any conversions without quality creatives. There will be no traffic, no pleasant chime of virtual coins pouring into the virtual wallet… What a sad reality to find yourself in, right?
Creatives directly impact CTR, conversion rate, budget optimization, and overall campaign success. In other words, they impact everything you want to strive to improve. And high-quality ads are the only way to improve all of these things.
1. Analyzing the region
It all begins with analyzing the region you’ll be working with. Some points are rather obvious (don't push French ads in Britain), and others should be carefully thought through (avoid nudity in Muslim countries or don't advertize gambling as an actual money-making method in Switzerland). Language, religion, cultural peculiarities — all this is extremely important to take into account.
2. Analyzing the target audience
Target audience has more parameters than the regions, and you need to get them just right. Age, gender, income, education, interests, values, lifestyle, purchase frequency, and behavioral patterns are all key points to consider. The more accurately you describe and understand your target audience, the more effective your approach will be.
3. Analyzing the competitors
Spy services allow you to analyze others’ ad campaigns, narrowed down by region, target audience, and offers, and they are a treasure trove of useful data. From working CTAs and visuals to campaign launch times and filters, any information you get will allow you to avoid making mistakes and instead adopt best practices. The only thing is, spy services don’t come cheap, but nobody’s perfect, right?
4. Putting together the text
Let's move on to making your own creative. The text part is no less important than the visual part and should always include the following elements: the pain of your target audience, the solution to this pain, the offer itself, and the CTA (Call to Action). For keeping the text concise, you can build some of these elements into the image, instead, which will help your ad look nice and clean.
5. Putting together the image
Creating the ad image is probably the most creative part of the entire process, but there are many variables to consider here as well. Colors and shapes should attract attention, but also evoke the right associations (red in adult is passion but in pharma it’s pain). The same balance must be found with animations: while they’re more noticeable than static images, they can at times overload the creative.
6. Putting together the experience
In the perfect world, your advertisement should stand out from the rest and be memorable. This can and should be achieved with the help of both eye-catching illustrations and a well-designed text. A short and concise text that uses repetition and the rule of start and finish is memorized better, and the same goes for an original and interesting image that plays with colors and shapes well.
7. A/B testing
Whether your current creative is going to town conversion-wise or not, you should always have multiple options available. Only constant A/B testing will allow you to optimize your campaigns, discarding the options that aren’t working and improving the ones that are performing well. No matter how well your ads convert, there’s always room for growth — or another combination out there that works better.
From paying for a spy service and design programs to launching ad campaigns and receiving your hard-earned cash, FlexCard offers the best terms for traffic arbitrageurs. Choose your brand new virtual card starting from $2 on our website — and enjoy all the benefits with FlexCard! 💚
Creatives directly impact CTR, conversion rate, budget optimization, and overall campaign success. In other words, they impact everything you want to strive to improve. And high-quality ads are the only way to improve all of these things.
1. Analyzing the region
It all begins with analyzing the region you’ll be working with. Some points are rather obvious (don't push French ads in Britain), and others should be carefully thought through (avoid nudity in Muslim countries or don't advertize gambling as an actual money-making method in Switzerland). Language, religion, cultural peculiarities — all this is extremely important to take into account.
2. Analyzing the target audience
Target audience has more parameters than the regions, and you need to get them just right. Age, gender, income, education, interests, values, lifestyle, purchase frequency, and behavioral patterns are all key points to consider. The more accurately you describe and understand your target audience, the more effective your approach will be.
3. Analyzing the competitors
Spy services allow you to analyze others’ ad campaigns, narrowed down by region, target audience, and offers, and they are a treasure trove of useful data. From working CTAs and visuals to campaign launch times and filters, any information you get will allow you to avoid making mistakes and instead adopt best practices. The only thing is, spy services don’t come cheap, but nobody’s perfect, right?
4. Putting together the text
Let's move on to making your own creative. The text part is no less important than the visual part and should always include the following elements: the pain of your target audience, the solution to this pain, the offer itself, and the CTA (Call to Action). For keeping the text concise, you can build some of these elements into the image, instead, which will help your ad look nice and clean.
5. Putting together the image
Creating the ad image is probably the most creative part of the entire process, but there are many variables to consider here as well. Colors and shapes should attract attention, but also evoke the right associations (red in adult is passion but in pharma it’s pain). The same balance must be found with animations: while they’re more noticeable than static images, they can at times overload the creative.
6. Putting together the experience
In the perfect world, your advertisement should stand out from the rest and be memorable. This can and should be achieved with the help of both eye-catching illustrations and a well-designed text. A short and concise text that uses repetition and the rule of start and finish is memorized better, and the same goes for an original and interesting image that plays with colors and shapes well.
7. A/B testing
Whether your current creative is going to town conversion-wise or not, you should always have multiple options available. Only constant A/B testing will allow you to optimize your campaigns, discarding the options that aren’t working and improving the ones that are performing well. No matter how well your ads convert, there’s always room for growth — or another combination out there that works better.
From paying for a spy service and design programs to launching ad campaigns and receiving your hard-earned cash, FlexCard offers the best terms for traffic arbitrageurs. Choose your brand new virtual card starting from $2 on our website — and enjoy all the benefits with FlexCard! 💚