For arbitrageurs working in the iGaming vertical, it’s crucial to understand the principles of online casinos. Bonus mechanics play a huge role as they both attract new users and retain and engage old ones. By their use, you can determine how well a casino works with its players, but you need to know its inner workings.
But first: what are bonuses? Bonuses are perks that a casino gives out to its players. They can be represented by money, points or free spins (games), and are designed to stimulate users. Bonuses can be vaguely divided into two types: deposit and non-deposit. The first are given for depositing money to a player's account, and the second do not require spending on the player’s part.
Let’s take a look at the main types of online casino bonuses.
Signup bonus An extremely popular mechanic, the signup bonus is given out — surprise, surprise — after registering with the casino. This bonus serves two purposes at once: firstly, it encourages players to share their personal data so that they can be contacted, and secondly, it encourages them to start playing and spending their bonus.
Bonuses for filling out data, confirming email, and downloading the application can also be lowkey sorted into this category. In all of these cases, the bonus is given in exchange for information and/or facilitating communication with the player.
Deposit Bonus The point of this bonus is to encourage the player to deposit their money. Depending on how much the user has deposited, they are usually given a percentage of that amount on top; less often, a certain amount of free spins. The deposit bonus is an all-time favorite with most casinos, because it’s directly tied to them getting money.
Generally, casinos give bonuses for most deposits, but the first deposit bonus often trumps bonuses for subsequent deposits. But there is one exception to this rule.
Reload bonus Also known as a reload, this bonus targets players who haven't deposited or visited the casino in a while. Reloads are time-limited and give the user perks for returning — usually in the form of a boosted deposit bonus or good old free spins.
The reload bonus is also often used as a reward for regular players. In such cases, it is given for regular deposits and visits to the casino website, which, again, encourages players to return as often as possible.
Cashback Bonus It sounds counter-intuitive, but it works like a charm. Casinos don't benefit from losing players, and users can leave the site for good after having a bad day — and that's exactly what cashback bonuses prevent. After a loss, the player receives a small cashback or free spins to make up for the loss.
Cashback is often tied to the activity of the player, as losing regulars is far worse for a casino than losing passerby players. The more often the user plays in a given casino, the higher percentage of cashback they get after losing.
Highroller bonus Users who play big are every casino’s favorites. Those who bet big or deposit a lot of money enjoy special privileges: casinos have dedicated VIP managers and VIP programs designed specifically for highrollers, aiming to encourage them to keep playing.
Highrollers often receive particularly delicious deposit bonuses, as well as free deposits, free spins, and other benefits like fast withdrawals and personal managers in addition to bonuses.
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